Photograph by Steve Winter - National Geographic
Values
At the heart of ArtiCat is a deep respect for big cats and endangered species — beings of immense presence and quiet dignity who live without a voice in a world driven too often by profit and haste. These animals exist at the mercy of human choices: some made through care and wisdom, others born from desperation. Many people who capture or harm wildlife do so not from cruelty, but from survival, caught in circumstances where options are scarce and support is absent. This reality deserves understanding as much as it calls for change.
One of the main objectives of ArtiCat Studios is to create awareness — to gently invite reflection, curiosity, and compassion. If my art can help shine a light on the people dedicating their lives to protection and conservation, then it has purpose beyond adornment. I am inspired by those who document, defend, and honour these animals, including photographers such as Steve Winter, conservationists, and authors whose work reminds us what is at stake. ArtiCat is my small offering: using creativity to acknowledge these magnificent creatures, to support those who protect them, and to remind us that stewardship — not ownership — is our greatest responsibility.
Bobcat Collaring project
Panthera staff members Safely putting a Satellite GPS collar on a bobcat in Washington State
©Mark Elbroch/Panthera
Tigers Forever
National Geographic photographer Steve Winter spent a decade in search of wild tigers, devoted to capturing their magnificence and telling their story. Tigers are in trouble, and his quest for photographs became his way to address the plight of this magnificent cat. His goal: to reinvigorate global concern--while there’s still time.
In 2007, Sharon Guynup was working on a story about poaching in India's Kaziranga National Park--when she glimpsed her first wild tiger and began writing regularly about big cats. Together, they produced Tigers Forever: Saving the World's Most Endangered Big Cat, created in collaboration with Panthera, the world’s largest big cat conservation organization, which receives10 percent of the book’s profits.
Ruth Padel book 'Tigers in Red Weather'
In Tigers in Red Weather, Ruth Padel brings extraordinary insight to the precarious position of the tiger, not as an abstract symbol, but as a living being shaped by complex relationships between land, people, and survival. Through two years of firsthand experience in leech-infested jungles and mangrove swamps, she enters the forest with courage and humility, bearing witness to what tigers face in a rapidly diminishing world.
Padel’s journey is both human and ecological. She reveals the dangers faced not only by tigers, but by all who rely on wilderness as home, introducing us to conservationists who defend it against immense challenges. The narrative lingers, making clear how vital the survival of the tiger — and its habitat — is for us all.
'What does wild mean? A book about loss and survival, poetry and science. About what you find when you enter the forest' Ruth Padel
Giving is a very important value in my personal life and business. Your support helps me give more. Thank you!